Amplify Your Strategic Impact
Transform how you communicate, align and influence at the executive level
LET'S GET STARTED!
Looking forward to working together.
This will be a jam-packed 9 weeks, so let's jump start the process.
Complete these 4 steps before heading to session one.
Identify ONE message to work on for the duration of the program.
Select a presentation, either a new one or you want to rewrite. The best way to learn is to have something concrete to focus on, apply and get real-time, meaningful feedback.
Prepare background information for the message and target audience.
Don’t overly think it – this should take 15 minutes or less. We will be using this immediately. Use this format as a guide.
Assess yourself
Click the link below and assess your starting point. At the end of the program, you'll be able to compare yourself on key skills.
Watch this 2-minute video.
Then answer this question: What’s the difference between using a storyboard to explain what you want compared to emailing a set of instructions?
One last thing...
We’re going to be upping your strategic impact – which means – expect different scenarios. Expect multi-functional and multi-industry examples.
Why? Being strategic means you can influence and lead across your business and up and down the organization. Your strategy will be the same, but HOW you communicate it will change depending on your audience.
A great way to test the depth of your strategic thinking is to see how well you can translate it to different audiences.
DID YOU MISS SESSION 1?
5 keys to clarity
Welcome to Amplify Your Strategic Impact! This program is designed for anyone who struggles with their clarity, or wonders how to "be more strategic."
Want to get the most out the program? This quick video explains what will be different and the 5 keys to transforming your clarity.
If you missed session 1, watch this before viewing the workshop session below.
MODULE ONE
Read and Lead Executive Audiences
Read and Lead Executive Audiences teaches the mind-reading skill of matching mindsets. If you've ever been frustrated that people keep missing your point, and you're tired of wondering what to say, this module is perfect for you.
Accelerate your learning
We'll be using the guide and planner during the sessions, so have them handy.
MODULE ONE
Watch the sessions
Videos will be posted after each session.
SHIFT FROM INFORMATIONAL TO INSIGHTFUL
Master the Narrative
Have you been told to be "more strategic"? Are you ready to be more insightful, but need a little more help to master the strategic narrative? Here's a short video with several SPR examples to review.
Worried your SPR is right? Check out this self-test guide to identify and fix common SPR problems.
Bonus Resources
Executive Presence
Introduce yourself in 15 seconds
Executive presence starts with a great first impression, and a great first impression starts with a clear introduction.
In this mini-workshop, learn how to capture the room with a 15-second introduction
Does clarity matter?
Do you ever wonder if it REALLY matters how clear you are? Is clarity really worth millions of dollars? Can clarity be the difference between life or death?
Take listen to this episode of Hidden Brain that explores the psychology of warnings. You'll hear how important clarity is when things are really on the line.
MODULE TWO
Overcome Objections
Want to turn "no" into "yes"? Overcome objections will show you how to pinpoint your audience's top barrier to "yes" and target their persuasion zone, your zone highest influence.
Accelerate your learning
We'll be using the guide and planner during the sessions, so have them handy.
MODULE TWO
Watch the sessions
Videos will posted after each session.
Having trouble figuring out your audience's attitude?
Pinpoint Their Attitude
Sometimes you just can't figure out your audience's POV or attitude. Especially when they have traits that fit into every quadrant. If you're struggling a bit, or you've made mistakes in the past, check out this guide with a deeper dive on questions to consider.
Learn more - TSR
What's TSR?
Here's insight on creating shareholder value.
This article from the Corporate Finance Institute explains the major factors in boosting each of the three TSR strategies.
In order to maximize shareholder value, there are three main strategies for driving profitability in a company: (1) revenue growth, (2) increasing operating margin, and (3) increasing capital efficiency.... [CLICK TO READ]
CREATE A STRATEGIC SOUND BITE
TSR Mini-review
Are you about to go to session 3, but missed session 1? Worried it will be hard to catch up?
I got you covered with this mini-review on TSR and the 5-stream example. You only need 5 minutes to go through the 5-stream background.
Want to create a sound bite that pinpoints your executive’s top-of-mind priorities? Watch the video to the end and in 7 more minutes learn how to connect TSR levers to different types of audiences.
MODULE THREE
[Reminder - Module 3 starts on 4/5/24]
Win Every Audience
Convincing people is hard. Do you struggle with guiding their decision making and winning them over? Not anymore. In this module learn how to create a presentation that maximizes engagement, showcases your insights and wins your audience over from start to finish.
Accelerate your learning
We'll be using the guide and planner during the sessions, so have them handy.
MODULE THREE
Watch the sessions
Videos will be posted after each session.
WORRIED ABOUT "EMOTIONS"?
[Workshop 2]
Emotions vs Emotional
I know... You're an engineer. Or your audience is.
Your audience expects you to be logical, and this emotion thing from Workshop 2 won't work.
Or will it?
There's a huge difference in using emotions vs getting emotional.
If you're still a bit worried about using emotions to motivate your audience, check out this video. I'll walk you through an example of how to guide your audience and change their thinking without becoming "emotional."
WHY TOO MANY DETAILS BACKFIRE
The Dilution Effect
Do you like a lot of details? Are you the type of who thinks, "More details makes my argument more convincing"? Or "More details makes me look better prepared and smarter?"
Think again.
If you want to be more convincing, watch this TEDxTalk on the dilution effect and learn the importance of a concise, clear message.
HOW IMPORTANT IS CONTEXT, REALLY?
Get more "ahah!" moments
You've heard it in the class: "Paint a picture," and "Don't skip context." But does it REALLY matter?
It's tempting to skip, especially if you're thinking, "They know this already" or "I don't have time."
Science will tell you context is a game changer:
Prior knowledge profoundly influences how we perceive and remember new information.
Check out what research says about learning and retaining new information and the importance of context. Click here.
TIRED OF SECOND-GUESSING YOURSELF?
7-point Presentation
Self-assessment guide
I get it. Presenting is hard. Do you spend hours and hours writing and rewriting your presentation? Are you tired of second-guessing yourself?
Check out my mini-workshop and learn how to self-assess your presentation with my 7-point guide.
Put it into practice
Win in 10
Can you really win your audience over in 10 slides or 10 sentences? Check out this mini-workshop on 5-stream, and I'll show you how to create an update in 10 slides or 10 sentences.
Learn how to pull everything together and elevate your persuasion game in 10!
Review the tools
Need a quick refresher but no time to review all of the modules?
This quick video reviews the critical tools you need to elevate your strategic impact, plus a couple tips to put your training into practice.
ASSESS YOUR PROGRESS
How did you do?
Congratulations! You just completed Amplify Your Strategic Impact. Take a few minutes and assess your progress.
Bonus. Bonus. Bonus.
Breakthrough to the executive table
ONE mistake smart Asian managers make [and how to fix it]
If you're feeling stuck below the bamboo ceiling or still wondering how to "show more leadership," you could be making this one mistake.
Own the room
3 powerful ways to instantly win (or lose) credibility
Picture this.
You’re about to give a big presentation to a team of executive stakeholders. You’re new to the organization and no one knows you.
How long does it take for them to judge you on your credibility?
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